Overview

Through lessons and photos, ""Nathan's Famous"" chronicles the history, behind-the-scenes business strategies and dramatic ups and downs of founder Nathan Handwerker, his son Murray, grandson William and others who helped lead to the success of an iconic international brand and one of America's most loved foods: the Nathan's Famous Frankfurter.

Full Product Details

Author:   William Handwerker
Publisher:   Morgan James Publishing llc
Imprint:   Morgan James Publishing llc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.80cm
Weight:   0.318kg
ISBN:  

9781630479343

ISBN 10:   1630479349
Pages:   250
Publication Date:   26 May 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

SECTION I: FROM STEAMSHIP TO ROLLER COASTER Chapter 1: From Galicia to Manhattan Chapter 2: Family Fireworks SECTION II: BILL’S THRILL ON THE STEEPLECHASE Chapter 3: Murray’s Venture Outside Coney Island Chapter 4: Nathan’s in the Public Eye SECTION III: RIDING THE MERRY-GO-ROUND Chapter 5: Walking into a Firestorm Chapter 6: Saving Nathan’s: The Plan SECTION IV: BUMPER CARS ON THE FREEWAY Chapter 7: Margins and Marginality Chapter 8: Nathan’s Goes Private Again SECTION V: VIEW FROM THE FERRIS WHEEL Chapter 9: Private Again, Public Again Chapter 10: New Beginnings and Endings

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Author Information

William Handwerker is the grandson of Nathan Handwerker, founder of America’s favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned Nathan’s Famous 100 Years to commemorate the enormous entrepreneurial spirit of his grandfather’s legacy and the business history of one of America’s most loved foods--the Nathan’s Famous frankfurter. He worked as a teenager at the Coney Island and Oceanside restaurants during summers, weekends, and holidays. After graduating from Ithaca College, William joined his family’s company fulltime in 1976. During his tenure, William spearheaded operational improvements, and promotional and marketing campaigns, including judging the early years of the Nathan’s Famous Hotdog Eating Contests. William, who rose to Senior Vice President of Corporate Foodservice, departed the company in 1996. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media.

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