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OverviewGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. Full Product DetailsAuthor: Claude HopkinsPublisher: NTC Publishing Group,U.S. Imprint: NTC Publishing Group,U.S. Dimensions: Width: 15.20cm , Height: 2.80cm , Length: 22.60cm Weight: 0.458kg ISBN: 9780844231013ISBN 10: 0844231010 Pages: 336 Publication Date: 16 January 1966 Audience: General/trade , General Replaced By: 0071832823 Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Tab Content 6Author Website:Countries AvailableAll regions |
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