Overview

This booklet covers the topics of leadership, salesmanship, marketing, communication skills, roles of industry professionals, appearance bookings and social media. The lessons are designed to give the developing artist a solid foundation in the key business skills needed to survive in the highly competitive entertainment marketplace. This second edition includes a bonus chapter offering advice on how to work with a publicist to establish the artist's online brand.

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9781463794316

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Cheryl Hughey is a seasoned publicist of independent artists. Her company, Cheryl Hughey Promotions (CHP) LLC, was opened after she served on a regional Emmy-nominated film project and had accumulated a wealth of audience stream building expertise in membership development for an upscale chamber of commerce, along with serving as a Public Relations Director for a well-respected jazz club. Cheryl Hughey Promotions built a solid reputation by interweaving traditional press like radio, print and television with the word-of-mouth pipeline for companies and events that featured pop acts like Kool & the Gang, Kenny G, James Ingram and Jody Watley, along with a long list of indie CD releases around the globe (including a #1 Billboard charting album in 2009 and a #1 Billboard co-producer in 2010). In addition to publicity, Cheryl's diverse skill set has included working in business marketing, freelance newspaper journalism (nationally published magazine writer), editing, radio promotions, concert promotions, bookings and social media. Website: http: //www.cherylhughey.com Twitter: http: //www.twitter.com/cherylhughey Email: cherylhughey@hotmail.com

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