Overview

We all love music. Our favourite artists are more than just musicians, but the heroes and heroines that create the soundtracks to our life. Unfortunately, the music industry is broken. Too many barriers exist for the most talented entertainers in our society--whether you are an aspiring rapper or the Wu-Tang Clan, a struggling rock band or Courtney Love, a local DJ or Calvin Harris. It's far too difficult for artists to create a fair and profitable living from their art. We need serious change in order to create a more equitable, modern music industry. To reimagine the future of music, this book highlights exciting possibilities afforded by new technology called blockchain.This book will teach you the following: How blockchains improve the way we trace digital music copyright and secure intellectual property around the internet.How smart contracts create a brand new way for artists to get paid more quickly, efficiently, and fairly.How tokenisation enables direct relationships between artists and fans, sparking a complete revolution in how society places a value on art and creativity.Music on the Chain takes you on a fantastic journey into the future of creative technology. Read this book if you have ever been a fan of a singer, an athlete, a film star, or any kind of entertainer. This book is for artists and their fans all over the world. Get excited. The future of creativity and entertainment is coming sooner than you expect. This is the most fun I have had reading a book in years. Anthony outlines a fascinating roadmap for how technology will ignite a flame of creativity for all artists and fans. - Roxanne Somboonsiri, Global Partnerships Lead, Facebook Translating technical subjects into messages people can understand is a difficult task. Anthony accomplishes this and manages to create thoughtful dialogue on the future of music, entertainment, and technology. - Deven Patel, PhD, Ads Research, Snap Inc. Stop whatever you are doing and read this book. Anthony has inspired me to care about blockchain technology and I know it's just the beginning. - Devika Wood, Founder of Vida Care, Forbes 30 Under 30 This book helps you understand how blockchain technology can create an exciting new future for sports and entertainment. It's an essential read about how you should think differently about engaging your fanbase. - Koen Bosma, Director of Qatar Sports Tech Accelerator, Former Professional Football Player Anthony gives a very good introduction to blockchain/DLT use in the music industry. I learnt a lot about the music industry that I didn't know before and there is clear potential for DLT to impact in the sector. - Nikhil Vadgama, Deputy Director (Acting), University College London Centre for Blockchain Technologies Anthony's delightful book is a genuine blend of the arts and technology, oozing with eye-opening insight and relevant inspiration for all types of creatives. Bravo. - Ken Uehara, Award Winning Director, UNiDAYS, UNILAD In his book, Anthony entertains, educates, and inspires you. I read the book in one go and felt motivated to think more deeply about innovation within the music industry throughout the entire reading. - Daniel Dippold, President of Kairos Society Europe This book delves into the enigmatic subject of blockchain in an extraordinarily clear and enjoyable way. - Greg West, Head of Programmatic Advertising, Global & DAX

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9781793086754

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