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OverviewThis is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as ‘product’; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. Full Product DetailsAuthor: Daragh O'Reilly (Lecturer in Marketing, Management School, University of Sheffield) , Gretchen Larsen (Department of Management, King’s College London) , Krzysztof Kubacki (Keele Management School, Keele University)Publisher: Goodfellow Publishers Limited Imprint: Goodfellow Publishers Limited ISBN: 9781908999511ISBN 10: 1908999519 Pages: 256 Publication Date: 31 May 2013 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction; Part I – Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II – Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; ReferencesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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