Overview

Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; entertainment corporations and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram, exploring the seemingly haphazard workings of the music industry and the uneasy relationship between economics and culture; entertainment corporations and the artists they sign. Through in-depth case studies of three major genres; rap, country, and salsa, Negus explores the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Music Genres and Corporate Cultures shows how popular music is shaped by the industry yet stresses that music production takes place within a broader culture, one not totally within the control of large corporations. Drawing on over seventy interviews with music industry personnel in Britain and the United States, Music Genres and Corporate Cultures shows how the creation, circulation and consumption of popular music is shaped by record companies and corporate business styles while stressing that music production takes within a broader culture, not totally within the control of large corporations.

Full Product Details

Author:   Keith Negus
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.430kg
ISBN:  

9780415173995

ISBN 10:   041517399
Pages:   224
Publication Date:   24 June 1999
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction; Chapter 1 Culture, industry, genre: conditions of musical creativity; Chapter 2 Corporate strategy: applying order and enforcing accountability; Chapter 3 Record company cultures and the jargon of corporate identity; Chapter 4 The business of rap: between the street and the executive suite; Chapter 5 The corporation, country culture and the communities of musical production; Chapter 6 The Latin music industry, the production of salsa and the cultural matrix; Chapter 7 Territorial marketing: international repertoire and world music; Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres; Notes; Bibliography Index;

Reviews

... fascinating and thorough.... -Choice

... fascinating and thorough.... <br>-Choice <br>

... fascinating and thorough.... -Choice

Author Information

Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.

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