Overview

An edited volume that examines the data and statistics that are key to the music industry. The music industries are fueled by statistics: sales targets, breakeven points, success ratios, royalty splits, website hits, ticket revenues, listener figures, piracy abuses, and big data. Statistics are of consequence. They influence the music that consumers get to hear, they determine the revenues of music makers, and they shape the policies of governments and legislators. Yet many of these statistics are generated by the music industries themselves, and their accuracy can be questioned. Music by Numbers sets out to explore this shadowy terrain. This edited collection provides the first in-depth examination of the use and abuse of statistics in the music industry. Written by noted music business scholars and practitioners in the field, the book addresses five key areas in which numbers are employed: sales and awards; music industry policy; live music; music piracy; and digital solutions. The authors address these subjects from a range of perspectives: some of them test the veracity of this data and explore its tactical use by music businesses; others help to generate these numbers by developing surveys and online projects and offering candid observations. The aim of this collection is to expose the culture and politics of data. Music industry statistics are pervasive, but despite this ubiquity they are underexplored. This book offers a corrective by providing new ways by which to learn music by numbers.

Full Product Details

Author:   Richard Osborne ,  Dave Laing
Publisher:   Intellect Books
Imprint:   Intellect Books
Edition:   New edition
Dimensions:   Width: 17.00cm , Height: 2.00cm , Length: 24.40cm
ISBN:  

9781789387520

ISBN 10:   1789387523
Pages:   256
Publication Date:   17 February 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Richard Osborne, ‘Introduction’   PART ONE: Winners and Losers Richard Osborne, ‘At the Sign of the Swingin’ Symbol: The Manipulation of the UK Singles Chart’ Richard Osborne, ‘The Gold Disc: One Million Pop Fans Can’t Be Wrong’ Richard Osborne, ‘“I Am a One in Ten”: Success Ratios in the Recording Industry’   PART TWO: Policy David Arditi, ‘The Global Music Report: Selling a Narrative of Decline’ Shain Shapiro, ‘Popular Music Funding in Canada’   PART THREE: Live Music Adam Behr, Matt Brennan, Martin Cloonan and Emma Webster, ‘Stop Making Census! Some Experiential Reflections on Conducting a Live Music Census’ Dave Laing, ‘What’s It Worth? Calculating the Economic Value of Live Music’ Richard Osborne, ‘Live Music vs. Recorded Music’   PART FOUR: Piracy Lucas Logan, ‘Selling the Numbers on Music Piracy to Burn Down the Digital Library’ Lola Costa Galvez, ‘Educar para crear: The Use of Statistics and Surveys in Spanish Music Anti-piracy Policies’ Vanessa Bastian and Dennis Collopy, ‘Measuring the Unmeasurable’   PART FIVE: Digital Solutions Mike Jones, ‘One Penny from Brazil: Music Publishing Revived but Untransformed’ Marcus O’Dair (Middlesex University), ‘Tokens and Techno-Economic Paradigms: On the Value of Blockchain Technology to the Music Industries’ Craig Hamilton, ‘The Harkive Project: Computational Analysis and Popular Music Reception’

Reviews

A useful read for professionals at any level in the music industry. Each chapter deals with statistics and data in an accessible way without weakening their rigorous critiques of music industry practices. It would be an illuminating read for all artists and music industry professionals. -- Music Reference Services Quarterly

Author Information

  Richard Osborne is Senior Lecturer in Popular Music at Middlesex University. He is the author of Vinyl: A History of the Analogue Record (Ashgate, 2012) and co-editor with and Zuleika Beaven and Marcus O’Dair of Mute Records: Artists, Business, History (Bloomsbury, 2018). Outside of academia, he has worked in record shops, held various posts at PRS for Music and co-managed a pub. He publishes widely in the field of popular music studies, including the blog ‘Pop Bothering Me’ (http://richardosbornevinyl.blogspot.co.uk/).   Dave Laing’s books include The Sound of Our Time (Sheed and Ward, 1969); Buddy Holly (MacMillan, 1971); The Electric Muse: The Story of Folk into Rock, co-authored with Karl Dallas, Robin Denselow and Robert Shelton (Eyre Methuen, 1975); Encylopedia of Rock, co-edited with Phil Hardy (HarperCollins, 1976); The Marxist Theory of Art (Prometheus, 1979); One Chord Wonders (Open University Press, 1985); The Faber Companion to 20th Century Popular Music, co-authored with Phil Hardy (Faber & Faber, 1990); The Guerilla Guide to the Music Business, co-authored with Sarah Davies (Continuum, 2006); and Popular Music Matters: Essays in Honour of Simon Frith, co-edited with Lee Marshall (Ashgate, 2014). One of the founding figures of popular music studies, Dave sadly passed away in 2019 when Music by Numbers was in production.

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