Overview

The Thirteenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville, Tim Baskerville, and Serona Elton's handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the Record Industry, Music Careers, Artist Management, and more. The fully updated Thirteenth Edition includes a comprehensive discussion of the streaming revolution, where this predominant form of music consumption stands today and is heading in the future. Rapid changes in music licensing are addressed and how they impact creators, musical work performance licensing, compulsory and negotiated mechanicals, and sound recording licenses. The new edition also analyzes the changing picture of music video and shows how music video has been upended by on-demand streaming. Lastly, there is all-new coverage of COVID-19 and how the concert industry has been impacted as well as digital advances that have been made.

Full Product Details

Author:   David Baskerville ,  Timothy Baskerville ,  Serona Elton
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Edition:   13th Revised edition
Weight:   1.070kg
ISBN:  

9781071854211

ISBN 10:   1071854216
Pages:   584
Publication Date:   06 March 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

PART I • SETTING THE STAGE CHAPTER 1 • Introduction to the Music Business CHAPTER 2 • Agents, Managers, and Attorneys CHAPTER 3 • Unions and Guilds CHAPTER 4 • Artist Management PART II • COPYRIGHT, SONGWRITING, PUBLISHING, AND LICENSING CHAPTER 5 • Music Copyright CHAPTER 6 • Professional Songwriting CHAPTER 7 • Music Publishing CHAPTER 8 • Music Licensing PART III • THE RECORDED MUSIC INDUSTRY CHAPTER 9 • Recording Artists and Record Labels CHAPTER 10 • Recording Agreements CHAPTER 11 • Record and Video Production CHAPTER 12 • Record Label Marketing and Distribution CHAPTER 13 • On-Demand Streaming CHAPTER 14 • Market Analytics PART IV • LIVE PERFORMANCE CHAPTER 15 • Concert Promotion CHAPTER 16 • Concert Venues CHAPTER 17 • Arts Administration CHAPTER 18 • Music in Theatre PART V • MUSIC IN THE MARKETPLACE CHAPTER 19 • Music in Radio and Video CHAPTER 20 • Music in Media CHAPTER 21 • Music Products PART VI • MAKING A LIVING IN MUSIC CHAPTER 22 • The DIY Artist CHAPTER 23 • Starting Your Own Business CHAPTER 24 • Career Options CHAPTER 25 • Career Development

Reviews

Music Business Handbook and Career Guide is the most comprehensive book on this topic by far. -- Kim L. Wangler Thorough and comprehensive; a good starting point for any music business topic. -- Ken Paoli It is absolutely the best resource for musicians learning how to navigate today's music market place. -- Charles Denler I like that this text is very comprehensive, and provides more fact than opinion. -- A.J. Merlino, DMA I like the wide variety of aspects of the commercial music field covered by this book. It allows me to bring in frequent guest speakers to share their perspective on particular chapters in the book. -- John Prescott

"""Music Business Handbook and Career Guide is the most comprehensive book on this topic by far."" -- Kim L. Wangler ""Thorough and comprehensive; a good starting point for any music business topic."" -- Ken Paoli ""It is absolutely the best resource for musicians learning how to navigate today′s music market place."" -- Charles Denler ""I like that this text is very comprehensive, and provides more fact than opinion."" -- A.J. Merlino, DMA ""I like the wide variety of aspects of the commercial music field covered by this book. It allows me to bring in frequent guest speakers to share their perspective on particular chapters in the book."" -- John Prescott"

Author Information

Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood. He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.   Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information. Author Serona Elton has extensive experience as a music business professional and educator. She is a professor, Director of the Music Industry Program, and Associate Dean of Administration at the University of Miami Frost School of Music. She is also a Yamaha Master Educator and serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). She began her career in the music business while earning a BS in Finance from the University of Florida, an MM in Music Media and Industry from the University of Miami, and a JD from Brooklyn Law School. Previously, Elton worked for Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies. A respected expert, Elton has written extensively about the music business and directed several industry conferences. Additionally, the Leadership Music alumnus has provided expert commentary for Billboard and CNN.com and has made multiple appearances on NPR’s Marketplace. Elton is active in numerous music industry organizations and has served as President of the Music and Entertainment Industry Educators Association (MEIEA), Chair of the Florida Bar Entertainment, Arts, and Sports Law section, a member of the Recording Academy Board of Governors for the Florida Chapter, and a Trustee of the Copyright Society of the USA.

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