Museum Flack: A Public Relations Guide for Museums

Author:   Steve Lott (American University)
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9798765156407


Pages:   320
Publication Date:   16 October 2025
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Museum Flack: A Public Relations Guide for Museums


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Full Product Details

Author:   Steve Lott (American University)
Publisher:   Bloomsbury Publishing Plc
Imprint:   Bloomsbury Academic USA
ISBN:  

9798765156407


Pages:   320
Publication Date:   16 October 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents Foreword Key Terms Preface Introduction Chapter 1: Think Like a Journalist Chapter 2: What Makes News Chapter 3: Magic of the Message Chapter 4: Tools in the Toolbelt Chapter 5: Working with News Reporters Chapter 6: The Art of the Pitch Chapter 7: Selecting and Training Spokespeople Chapter 8: What’s the Plan? Chapter 9: Crisis Communication Chapter 10: Social Media Chapter 11: Did Your Plan Work? Chapter 12: The Future About the Author Index

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Author Information

Steven E. Lott is a corporate communications executive with more than 20 years of experience developing strategic public relations strategies and brand campaigns across diverse industries including aerospace, manufacturing, transportation, consumer brands and international trade policy. He is also a professor of strategic communication at American University, where he teaches a graduate- level university course about media relations. Steve started his career as a journalist learning how to research, write and tell captivating stories to a wide variety of audiences. Now a corporate communications executive, Steve brings decades of real-world experience to many different industries. Whether he’s working with corporate executives, non-profit leaders or students, Steve trains leaders without any experience how to develop captivating stories and earn news media coverage that will reach their target audience. Using proven public relations strategies and tactics, Steve regularly consults and provides spokesperson training and teaches crisis communication strategies and how to deal with organizational reputational damage. Steve currently leads the global corporate communications and public relations function for Intel at the world's largest integrated satellite and terrestrial network operator. Previously, he served as a corporate communications executive at Raytheon Technologies and Boeing. Before joining Boeing, Steve worked at two different non-profit trade associations. Steve is currently an adjunct professor in the American University (AU) School of Communications and is an advisor to the Northern Virginia Science Center on communications matters. Steve graduated from AU’s Kogod College of Business with degrees in Marketing and Business Administration.

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