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OverviewFull Product DetailsAuthor: Klaus Backhaus , Bernd Erichson , Sonja Gensler , Rolf WeiberPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2021 Dimensions: Width: 16.80cm , Height: 3.20cm , Length: 24.00cm Weight: 1.038kg ISBN: 9783658325886ISBN 10: 3658325887 Pages: 607 Publication Date: 14 October 2021 Audience: Professional and scholarly , Professional & Vocational Replaced By: 9783658404109 Format: Mixed media product Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsReviewsAuthor InformationProfessor Dr. Dr. h.c. Klaus Backhaus is Director at the Institute of Business-to-Business Marketing, Marketing Center Munster, School of Business and Economics at the University of Munster, Germany. He is an honorary professor at the Technical University of Berlin, Germany. Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany. Professor Dr. Sonja Gensler is extraordinary Professor at the University of Munster, Germany, where she is a member of the Marketing Center Munster. Professor Dr. Rolf Weiber is Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany. Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics. Tab Content 6Author Website:Countries AvailableAll regions |
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