Overview

Adopting an international business perspective, this book surveys recent business developments in Asia, and the activities of multinational firms in the region, focusing in particular on the changing nature of organizational and institutional relationships, including intra- and inter- organizational relationships, business relationships with institutions, and relationships with stakeholders. The international team of contributors discuss the current and future trends in a wide range of business sectors across the region, as well as assessing how the nature of multinationals' activities in the region is changing as the business environment evolves and becomes more globalized.

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9780415514057

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Different perspectives and approaches characterize the 11 papers in this collection, which investigate the organizational and institutional relationships that multinational enterprises (MNEs) have to manage in Asia. The editors have structured the material so that it moves from examination of micro-level relationships between MNEs and local organizations to meso- and macro-level relationships between MNEs and Asian institutions. Among the relationships discussed are inter-firm cooperation in German-Chinese joint ventures, the internationalization process of advertising agencies, inter-temporal relationships between foreign firms and local suppliers, MNEs and China's intellectual property system, business and government policies in Southeast Asia, German MNEs and societal stakeholders, and MNEs and Japan's labor market. --Reference & Research Book News

Author Information

Axèle Giroud is Lecturer in International Business at Bradford University School of Management. She has previously worked in the University of Paris 1, Panthéon-Sorbonne. She has conducted several research projects on Asia and multinational firms' activities in the region. She has taken part in several international seminars and has published articles and book chapters as well as completing several research reports for major international organisations. She recently published Transnationals, Technology and Economic Development (Edward Elgar, 2003). Alex T. Mohr is Lecturer in International Business and Management at Bradford University School of Management. His research focuses on multinational firms' activities in China and South-East Asia, international strategic alliances as well as international Human Resource Management. He has conducted several research projects in these areas and has published various books, journal articles and book chapters. Deli Yang is Lecturer in International Business at the Bradford University School of Management. Before embarking on an academic career, she had worked in the Ministry of Foreign Trade and Economic Cooperation, P.R. China for eight years. Her major research interests lie in the systems and corporate management of intellectual property to enhance the integration of the contentious patent, trademark, and copyright protection into trade and foreign direct investment. Her recent publications include a book entitled Intellectual Property and Doing Business in China and several papers in internationally known journals.

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