Free Delivery Over $100
|
|
|||
|
||||
OverviewThe first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre. Full Product DetailsAuthor: J. BatemanPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2008 Weight: 0.429kg ISBN: 9781349280797ISBN 10: 1349280798 Pages: 312 Publication Date: 01 January 2008 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsMultimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography IndexReviews'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia 'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Muller, Jacobs University Bremen, Germany Author InformationJOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany. Tab Content 6Author Website:Countries AvailableAll regions |
||||
