Overview

This book brings together cutting-edge research on multimodal texts and the 'discourses' generated through the interaction of two or more semiotic modes of communication; for example language, dynamic and static visual images, architecture and three-dimensional objects in the realm of material lived-in space, electronic media, film and print. This includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. The contributors collected within this volume use the systemic functional approach to present frameworks which are used to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Full Product Details

Author:   Kay O'Halloran
Publisher:   Bloomsbury Publishing PLC
Imprint:   Continuum International Publishing Group Ltd.
Edition:   New edition
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.404kg
ISBN:  

9780826488770

ISBN 10:   0826488773
Pages:   264
Publication Date:   19 April 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Introduction; Section 1 - Three Dimensional Material Objects in Space; 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole. 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibition in Singapore - Alfred Pang Kah Meng; 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias; Section 2 - Electronic Media and Film; 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry; 5. Visual Semiosis in Film - Kay L O'Halloran; 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew; Section 3 - Print Media; 7. The Construal of Ideational Meaning in Print Advertisements; 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling; 9. Multimodality in a Biology Textbook - Libo Guo.

Reviews

'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--,

'...It is in this capacity - as a public forum for diverse and often competing theoretical notions - that the three books can be considered valuable extenstions of, and contributions to, the academic field of multimodality...O'Halloran's volume presents much the state of play in SFL/multimodality research...Multimodal Discourse Analysis is an outstanding volume that simply takes time to get acquainted...theories and frameowrks are outlined in great depth and with a high level of skill...but there is much to commend in O'Halloran's book. --Sanford Lakoff Journal Of Sociolinguistics 'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff 'This edited volume presents a collection of research papers that is both diverse and stimulating. The organisation of topics into three types of multimodal discourse allows readers to identify some of the key concerns and questions that are specific to particular types of multimodal discourse...the book...presents some challenging questions in relation to multimodal staus...it offers theoretical resources that allow us to talk and think about different types of communicative texts. In this regard, Multimodal Discourse Analysis is a thought-provoking books for audience who are interested in the field of multimodal studies. The Linguist List, 17.2791, Sept 2006

'...It is in this capacity - as a public forum for diverse and often competing theoretical notions - that the three books can be considered valuable extenstions of, and contributions to, the academic field of multimodality...O'Halloran's volume presents much the state of play in SFL/multimodality research...Multimodal Discourse Analysis is an outstanding volume that simply takes time to get acquainted...theories and frameowrks are outlined in great depth and with a high level of skill...but there is much to commend in O'Halloran's book. --Odysseas Constantinou Journal Of Sociolinguistics

'This edited volume presents a collection of research papers that is both diverse and stimulating. The organisation of topics into three types of multimodal discourse allows readers to identify some of the key concerns and questions that are specific to particular types of multimodal discourse...the book...presents some challenging questions in relation to multimodal staus...it offers theoretical resources that allow us to talk and think about different types of communicative texts. In this regard, Multimodal Discourse Analysis is a thought-provoking books for audience who are interested in the field of multimodal studies. The Linguist List, 17.2791, Sept 2006 '...It is in this capacity - as a public forum for diverse and often competing theoretical notions - that the three books can be considered valuable extenstions of, and contributions to, the academic field of multimodality...O'Halloran's volume presents much the state of play in SFL/multimodality research...Multimodal Discourse Analysis is an outstanding volume that simply takes time to get acquainted...theories and frameowrks are outlined in great depth and with a high level of skill...but there is much to commend in O'Halloran's book. --Sanford Lakoff Journal Of Sociolinguistics 'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff

Author Information

Dr Kay O'Halloran is Associate Professorin the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive &Digital Media Institute (IMI) at theNational University of Singapore, Singapore.

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