Overview

"This book brings together cutting-edge research on multimodal texts and the ""discourses"" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics."

Full Product Details

Author:   Dr. Kay O'Halloran
Publisher:   Bloomsbury Publishing PLC
Imprint:   Continuum International Publishing Group Ltd.
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.540kg
ISBN:  

9780826472564

ISBN 10:   0826472567
Pages:   256
Publication Date:   01 March 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Language:   English

Table of Contents

Introduction; Secton 1 - Three Dimensional Material Objects in Space; 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole; 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibtion in Singapore - Alfred Pang Kah Meng; 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias; Section 2 - Electronic Media and Film; 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry; 5. Visual Semiosis in Film - Kay L. O'Halloran; 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew; Section 3 - Print Media; 7. The Construal of ideational Meaning in Print Advertisements; 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling; 9. Multimodality in a Biology Textbook - Libo Guo

Reviews

innovative, illustrative, exploratory and challenging. The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning. A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues. Linguist List, 16.314, 2/1/05

...innovative, illustrative, exploratory and challenging.... The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning.... A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues. -Linguist List, 16.314, 2/1/05 'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' ~ Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1) -- Charalampia Sidiropoulou 'This makes a good contribution to understanding how multimodality is being developed differently within different contexts...this edited volume serves to extend the theoretical tools of systemic functional linguistics as well as the scope of linguistic research objects.' ~ Cary Jewitt, Institute of Education, London, UK

Author Information

Dr Kay O'Halloran is Associate Professor in the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive & Digital Media Institute (IMI) at the National University of Singapore, Singapore.

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