Overview

Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up-to-date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to answer in their masterclasses. Split into three levels -- getting started, building proficiency and professional standards -- this book builds on the knowledge attained in each part, and ensures that skills are introduced one step at a time until professional competency is achieved. This three stage structure means it can be used from initial to advanced level to learn the key skill areas of video, audio, text, and pictures and how to combine them to create multimedia packages. Skills covered include: writing news reports, features, email bulletins and blogs building a website using a content management system measuring the success of your website or blog shooting, cropping, editing and captioning pictures recording, editing and publishing audio reports and podcasts shooting, editing and streaming video and creating effective packages creating breaking news tickers and using Twitter using and encouraging user generated content interviewing and conducting advanced online research subediting, proofreading and headlining, including search engine optimisation geo-tagging, geo-coding and geo-broadcasting. Website access is free when the book or ebook is purchased. The registration key is on the final page of all editions of the book and ebook and is also on the inside front cover of the paperback edition.

Full Product Details

9780415478236

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Reviews

A great textbook for undergraduate journalists with a well thought out mix of practical exercises and tips and hints as well as plenty of real-world examples. It covers the essential technical skills they will need. Very impressive. Mary Williams, Portsmouth University A text like this is perfect for a young journalist learning the ropes of the business. I'm a huge fan of the chapter setup, and the online portion of the course, it will tie it directly to my course website as well. Rob Johnson, Director of Multimedia Technology, La Salle College High School The entire layout is inviting for students and a mine of information and ideas for teachers/tutors. It is written in an accessible manner without talking down to its readers, and is obviously written by a journalist for journalism students, but would also be invaluable to a working journalist who was now having to tackle the demands of the convergent newsroom. Angela Birchall, Salford University

Author Information

Andy Bull has written syllabuses for the National Council for the Training of Journalists in Online Journalism, Magazine Journalism, Financial Journalism and Sports Reporting. He is core tutor on the Periodical Training Council-approved Post Graduate Diploma in Magazine Journalism run by PMA Training of London. He has been a journalist for thirty years and has had senior roles on The Independent, The Times, The Mail on Sunday and The Sunday Express. He relaunched The Times Online and was editorial director of AOL UK. He is now a freelance editor, writer, author and journalism tutor.

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