Overview

Moo's Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials. Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law(TM).

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9780993047862

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Reviews

A ray of hope in bleak times. - Richard Gill CFA, Master Investor A required reading for any investor evaluating companies in this high-growth category. - Lou Cooperhouse, CEO, BlueNalu Moo's Law addresses the opportunities and challenges of our need for protein. - Phil Newman, Longevity Technology Moo's Law is an essential primer on this debate. - David Stevenson, Financial Times This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. - Bruce Friedrich, Executive Director, The Good Food Institute This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. - Doug Grant, Brave New Meat podcast

A ray of hope in bleak times. - Richard Gill CFA, Master Investor A required reading for any investor evaluating companies in this high-growth category. - Lou Cooperhouse, CEO, BlueNalu Moo's Law addresses the opportunities and challenges of our need for protein. - Phil Newman, Longevity Technology Moo's Law is an essential primer on this debate. - David Stevenson, Financial Times This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. - Bruce Friedrich, Executive Director, The Good Food Institute This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. - Doug Grant, Brave New Meat podcast

A ray of hope in bleak times. - Richard Gill CFA, Master Investor A required reading for any investor evaluating companies in this high-growth category. - Lou Cooperhouse, CEO, BlueNalu Moo's Law addresses the opportunities and challenges of our need for protein. - Phil Newman, Longevity Technology Moo's Law is an essential primer on this debate. - David Stevenson, Financial Times This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. - Bruce Friedrich, Executive Director, The Good Food Institute This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. - Doug Grant, Brave New Meat podcast

A ray of hope in bleak times. - Richard Gill CFA, Master Investor A required reading for any investor evaluating companies in this high-growth category. - Lou Cooperhouse, CEO, BlueNalu Moo's Law addresses the opportunities and challenges of our need for protein. - Phil Newman, Longevity Technology Moo's Law is an essential primer on this debate. - David Stevenson, Financial Times This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. - Bruce Friedrich, Executive Director, The Good Food Institute This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. - Doug Grant, Brave New Meat podcast A ray of hope in bleak times. - Richard Gill CFA, Master Investor A required reading for any investor evaluating companies in this high-growth category. - Lou Cooperhouse, CEO, BlueNalu Moo's Law addresses the opportunities and challenges of our need for protein. - Phil Newman, Longevity Technology Moo's Law is an essential primer on this debate. - David Stevenson, Financial Times This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. - Bruce Friedrich, Executive Director, The Good Food Institute This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. - Doug Grant, Brave New Meat podcast

Author Information

Jim Mellon is an investor with an interest in several industries. After studying PPE at Oxford, Jim worked in Asia and in the US for two fund management companies, GT Management and Thornton & Co, before establishing his own business in 1991. This business is now known by two names - Charlemagne Capital, recently acquired, and Regent Pacific Group, listed in Hong Kong. Jim's private investment company, The Burnbrae Group, is a substantial landlord in Germany and the Isle of Man, and owns the group Sleepwell Hotels. Jim is chairman and major shareholder of Manx Financial Group, Port Erin Biopharma Invesments and SalvaRx Group. He is also a director of Condor Gold, Fast Forward Innovations, Portage Biotech and West African Minerals Corporation, all publicly listed companies. Amongst his many successes, Jim is well known for notching up one of the AIM market's biggest successes with the sale of Uramin to Areva, the French nuclear giant.

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