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Full Product Details

Author:   Larry Wacholtz
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 19.10cm , Height: 3.60cm , Length: 23.50cm
Weight:   1.224kg
ISBN:  

9781138886018

ISBN 10:   1138886017
Pages:   622
Publication Date:   09 November 2016
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: Take a Look at This! Chapter 1: The Perfect Storm Chapter 2: The Three Wows Chapter 3: The Rules of the Game Chapter 4: The Entertainment Business Chapter 5: The Significance of Narration Chapter 6: Music Publishing-What's the Deal? Chapter 7: Recording Lightning in a Bottle Chapter 8: The Label Business-Recording Budgets Chapter 9: Odds of the Game Chapter 10: Promotion/Publicity and Media Chapter 11: Representation Chapter 12: The Concert and Event Business Appendix A Appendix B Illustrations Index

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Author Information

Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and The Academy of Entrepreneurship. He is the author of eight other bestselling books on the entertainment and music business, including Off the Record: Everything You REALLY Need to Know About the Music Business, Star Tracks, Principles for Success in the Music and Entertainment Business, How the Music Business Works, and Inside Country Music (a Billboard book). Dr. Beverly Schneller is an associate provost for academic affairs at Belmont University in Nashville. She is the author of Anna Parnell’s Political Journalism: Contexts and Texts, Writing About Business and Industry, and Writing About Science (with Elizabeth Bowen) as well as numerous articles on literature and higher education. She serves as a Teagle Scholar through the Wabash College Center of Inquiry.

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