Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

Author:   Larry Wacholtz
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138886049


Pages:   650
Publication Date:   10 November 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry


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Author:   Larry Wacholtz
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.292kg
ISBN:  

9781138886049


ISBN 10:   1138886041
Pages:   650
Publication Date:   10 November 2016
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: Take a Look at This! Chapter 1: The Perfect Storm Chapter 2: The Three Wows Chapter 3: The Rules of the Game Chapter 4: The Entertainment Business Chapter 5: The Significance of Narration Chapter 6: Music Publishing-What's the Deal? Chapter 7: Recording Lightning in a Bottle Chapter 8: The Label Business-Recording Budgets Chapter 9: Odds of the Game Chapter 10: Promotion/Publicity and Media Chapter 11: Representation Chapter 12: The Concert and Event Business Appendix A Appendix B Illustrations Index

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Author Information

Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and The Academy of Entrepreneurship. He is the author of eight other bestselling books on the entertainment and music business, including Off the Record: Everything You REALLY Need to Know About the Music Business, Star Tracks, Principles for Success in the Music and Entertainment Business, How the Music Business Works, and Inside Country Music (a Billboard book). Dr. Beverly Schneller is an associate provost for academic affairs at Belmont University in Nashville. She is the author of Anna Parnell’s Political Journalism: Contexts and Texts, Writing About Business and Industry, and Writing About Science (with Elizabeth Bowen) as well as numerous articles on literature and higher education. She serves as a Teagle Scholar through the Wabash College Center of Inquiry.

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