Overview

Founded in 1952 near Grenoble, in the heart of the French Alps, the Moncler Italian luxury outerwear brand marrys the extreme demands of nature with those of city life. Over the years the brand has combined style with constant technological research assisted from experts in the world of mountaineering. This book explores the Moncler Genius project launched in February 2018: eight different collections designed by the famed creatives Pierpaolo Piccioli, Simone Rocha, Craig Green, Noir s Kei Ninomiya, Fragment s Hiroshi Fujiwara, and Palm Angels s Francesco Ragazzi, as well as Moncler s own designers. Each collection is presented in dedicated sections featuring their own special paper and layout, each including material produced before, during, and after the show. The package features digital augmented reality, including three-dimensional items accessible with a smart phone app, a powerfully immersive experience available with a book for the first time.

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Sarah Andelman founder and former creative director of Colette (1997-2017), the renowned Parisian fashion concept store famous for its edgy show-windows in collaboration with various brands, including Moncler. A former art student at the Ecole du Louvre and Purple magazine intern, Andelman established Colette alongside her mother, Colette Rousseaux, after whom the store was named. The store quickly became renowned for its revolutionary approach to retail, such as weekly product updates, an in-store restaurant, and a gallery space. Since January 2018, Andelman has run her consulting company, Just an Idea, and serves as a curator for various projects.

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