Overview

Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.

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9781538153796

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Reviews

""Voters live online..."" says Michael D. Cohen in MoMichael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic. A fantastic read to understanding the intricacies of contemporary campaigns. Dr. Cohen's work leaves no stone unturned in tackling the subject with plenty of pragmatic examples, taking readers on a journey of exploration behind the curtain of 21st-century campaigns. As both an academic researcher and a political professional Michael Cohen effectively bridges theory and practice. Modern Political Campaigns is an important contribution to the literature on contemporary political strategy. Dr. Cohen has long brought his enthusiasm and sharp insight of political campaigns into board rooms and classrooms alike. This book is a valuable compendium of the wisdom he has garnered both as a practitioner and from the forward looking leaders he regularly engages to advance the field. For anyone who is looking to work in political campaigns or understand how it really works, Modern Political Campaigns by Michael Cohen is the book to read right now. For anyone who wants to gain an understanding of how technology has revolutionized modern politics and political campaigns, Michael Cohen's book is a must read. In Modern Political Campaigns, Michael Cohen combines his wealth of experience as both an academic and practitioner to the evolution and future of campaigns. His insights and examples provide aspiring professionals with a comprehensive understand of how campaigning has evolved and the future of campaigns. I have witnessed his ability to do this as a guest lectures in several of my courses over the years examining the intersection of entrepreneurship and politics. Michael Cohen has written a book that is rare in politics. It is both practical and aspirational, concluding that technology innovations are both the cause of division and our potential salvation. It's a must-read for all political professionals who work to elect candidates and help them move the nation forward once in office. Michael Cohen has written a fascinating, readable, humorous and helpful look at the key aspects of modern political campaigns. As both a practitioner and a theoretician, Cohen knows campaigns cold. After reading his book, you will as well. Michael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic. Mike is a ""Mad Political Scientist"", his book perfectly captures the never-ending campaign in this digital era. Modern Political Campaigns combines academic and practical perspectives to explain how modern campaigns use professionalism and technology. This volume looks at campaign planning and management, media, fundraising, research and polling, It also examines why many of today's campaigns prioritize turnout over persuasion and what that means for future elections and democracy. Modern Political Campaigns is a contribution to helping people who are interested in politics and campaigns to understand how it really works. Michael Cohen's book goes beyond the academic literature, laying out in great detail how modern technology helps us better understand, reach, and motivate voters as well as heightened responsibilities live up to our ideals. Most books about money in politics take a cynical view that is wrong and makes the system worse. Michael Cohen's refreshingly candid Modern Political Campaigns shows the practical side of political fundraising. He demonstrates that it is good business and good politics for fundraisers to retain their ethics while working to provide campaigns the resources they need to compete and win. Reading Michael Cohen's survey of political campaign techniques and talents is like stepping into a field of dreams for anyone seeking to determine if their future lies in politics, political science, public affairs and administration. For anyone interested in learning how public policy gets made, this is the textbook that has been missing from our curriculum. Students, teachers, activists and leaders alike will appreciate that the digital landscape and advanced technology applications highlighted in Cohen's political narrative are the same that drive today's important social justice and sustainability movements. Reading this work will help so many to have a greater impact for good. The Obama campaign opting out of public funding in 2008 supercharged the professionalization of politics through the democratization of participation and activation. The combination of more resources and the inability of the traditional gatekeepers to stay current with the world around them, has fundamentally changed how campaigns are waged and won, and a new generation of decision makers has emerged. Dr. Michael Cohen has managed to capture just how much professionalism, technology, and speed have revolutionized elections and the potential implications going forward. There is no better person to address technology and professionalism in campaigns than Michael Cohen. Michael provides great insight into modern campaigning and this book will quickly become a must read for political professionals and public policy students alike. It's a fresh look at a timeless art - winning elections. This book is an incredible opportunity and must read for anyone who is interested in how to run a campaign in the 21st Century. Dr. Cohen is a master at intuitively explaining all facets of how to run a professional winning campaign.

Voters live online... says Michael D. Cohen in MoMichael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.--Alan Rosenblatt, Ph.D., Partner, Unfiltered.Media and Turner4D A fantastic read to understanding the intricacies of contemporary campaigns. Dr. Cohen's work leaves no stone unturned in tackling the subject with plenty of pragmatic examples, taking readers on a journey of exploration behind the curtain of 21st-century campaigns.--Frank Terraferma, Director of House Campaigns, Republican Party of Florida As both an academic researcher and a political professional Michael Cohen effectively bridges theory and practice. Modern Political Campaigns is an important contribution to the literature on contemporary political strategy.--Shaun P. Herness, Ph.D., GOP Political Consultant Dr. Cohen has long brought his enthusiasm and sharp insight of political campaigns into board rooms and classrooms alike. This book is a valuable compendium of the wisdom he has garnered both as a practitioner and from the forward looking leaders he regularly engages to advance the field.--Jeff Berkowitz, Founder and CEO, Delve DC For anyone who is looking to work in political campaigns or understand how it really works, Modern Political Campaigns by Michael Cohen is the book to read right now.--Rory McShane, Principal, McShane, LLC For anyone who wants to gain an understanding of how technology has revolutionized modern politics and political campaigns, Michael Cohen's book is a must read.--Tony Fabrizio, Fabrizio Lee, Pollster, Donald J. Trump for President In Modern Political Campaigns, Michael Cohen combines his wealth of experience as both an academic and practitioner to the evolution and future of campaigns. His insights and examples provide aspiring professionals with a comprehensive understand of how campaigning has evolved and the future of campaigns. I have witnessed his ability to do this as a guest lectures in several of my courses over the years examining the intersection of entrepreneurship and politics.--Steve Malter, Ph.D., Senior Associate Dean of Experimental Learning & Strategic Programs and Senior Lecturer in Management, Washington University in St. Louis Michael Cohen has written a book that is rare in politics. It is both practical and aspirational, concluding that technology innovations are both the cause of division and our potential salvation. It's a must-read for all political professionals who work to elect candidates and help them move the nation forward once in office.--Bruce Mehlman, Founder, Mehlman, Castagnetti, Rosen, & Thomas Michael Cohen has written a fascinating, readable, humorous and helpful look at the key aspects of modern political campaigns. As both a practitioner and a theoretician, Cohen knows campaigns cold. After reading his book, you will as well.--Tevi Troy, Ph.D., Senior Fellow, Bipartisan Policy Center, Presidential Historian and Former White House Aide. Author of Fight House: Rivalries in the White House from Truman to Trump Michael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.--Mark Salter, Senior Advisor, McCain for President Mike is a Mad Political Scientist, his book perfectly captures the never-ending campaign in this digital era.--Jesse Thomas, CEO & Founder, JESS3 Modern Political Campaigns combines academic and practical perspectives to explain how modern campaigns use professionalism and technology. This volume looks at campaign planning and management, media, fundraising, research and polling, It also examines why many of today's campaigns prioritize turnout over persuasion and what that means for future elections and democracy.--Ron Faucheux, Member of the Lousiana House of Representatives, Author and Political Analyst, Former Publisher of Campaigns & Elections Magazine Modern Political Campaigns is a contribution to helping people who are interested in politics and campaigns to understand how it really works. Michael Cohen's book goes beyond the academic literature, laying out in great detail how modern technology helps us better understand, reach, and motivate voters as well as heightened responsibilities live up to our ideals.--Celinda Lake, President, Lake Research Partners, Pollster for Joe Biden for President Most books about money in politics take a cynical view that is wrong and makes the system worse. Michael Cohen's refreshingly candid Modern Political Campaigns shows the practical side of political fundraising. He demonstrates that it is good business and good politics for fundraisers to retain their ethics while working to provide campaigns the resources they need to compete and win.--Lisa Spies, President, The LS Group Reading Michael Cohen's survey of political campaign techniques and talents is like stepping into a field of dreams for anyone seeking to determine if their future lies in politics, political science, public affairs and administration. For anyone interested in learning how public policy gets made, this is the textbook that has been missing from our curriculum. Students, teachers, activists and leaders alike will appreciate that the digital landscape and advanced technology applications highlighted in Cohen's political narrative are the same that drive today's important social justice and sustainability movements. Reading this work will help so many to have a greater impact for good.--Dora Kingsley Vertenten, Ph.D., USC The Obama campaign opting out of public funding in 2008 supercharged the professionalization of politics through the democratization of participation and activation. The combination of more resources and the inability of the traditional gatekeepers to stay current with the world around them, has fundamentally changed how campaigns are waged and won, and a new generation of decision makers has emerged. Dr. Michael Cohen has managed to capture just how much professionalism, technology, and speed have revolutionized elections and the potential implications going forward.--Zac Moffatt, CEO, Targeted Victory There is no better person to address technology and professionalism in campaigns than Michael Cohen. Michael provides great insight into modern campaigning and this book will quickly become a must read for political professionals and public policy students alike. It's a fresh look at a timeless art - winning elections.--Aaron Evans, Partner, CEO, WRS This book is an incredible opportunity and must read for anyone who is interested in how to run a campaign in the 21st Century. Dr. Cohen is a master at intuitively explaining all facets of how to run a professional winning campaign.--Garrison Coward, Former Candidate for Virginia House of Representatives

Author Information

MICHAEL D. COHEN, PH.D. is founder and CEO of Cohen Research Group (CRG), a research and technology firm that publishes Congress in Your Pocket, the leading mobile directory for Capitol Hill. CRG is a strategic partner with Adfero, a public affairs communications firm, and WRS, a Republicans political campaigns consultancy.

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