Overview

In the dynamic landscape of the digital era, the healthcare industry faces the critical challenge of transforming its marketing strategies to create a consumer-centric health culture. Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, offers a comprehensive solution to this pressing problem. The book presents a forward-thinking approach, bridging the gap between innovative technologies such as artificial intelligence, augmented reality, blockchain, and mobile applications, and innovative marketing methodologies in healthcare. By equipping healthcare professionals, policymakers, and marketers with practical insights, empowers them to thrive in the ever-changing healthcare landscape. With its persuasive and insightful content, the book delves into various aspects of healthcare marketing. It explores the historical development and status of healthcare marketing, the evolution of needs and demands in healthcare markets, and value-driven strategies for the digital era. It also covers crucial topics like patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. Through real-world examples and empirical research findings, the book offers a roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through marketing efforts. Modern Healthcare Marketing in the Digital Era targets students, educators, healthcare professionals, policymakers, and researchers alike. By leveraging the insights provided, stakeholders can stay ahead of the curve, embrace digital innovations, and create a consumer-centric health culture. This book serves as a vital resource, guiding the industry towards a future where healthcare marketing blends seamlessly with innovative technologies, ultimately leading to superior patient care and satisfaction.

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Kakhaber Djakeli was Fulbright Scholar at Yale University in the School of Public Health during 2006-2007. He received the Research Scholarship of German Academic Exchange Service during, 1998, 2004, 2009, 2013 and. 2016 and worked at Leibniz University of Hanover LUH, He delivered his classes in American and German Universities, during 2003-2020. He is now an associate professor at University of Georgia, in Georgia and a visiting Professor at Lublin University in Poland. Kakhaber Djakeli publish his works about Marketing, Health Economy, Health marketing, Healthcare reforming.

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