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OverviewModels of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies. Full Product DetailsAuthor: A. MartelliPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 21.60cm Weight: 4.974kg ISBN: 9781137293497ISBN 10: 1137293497 Pages: 315 Publication Date: 01 October 2014 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the OrganisationReviewsAuthor InformationAntonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010–2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs. Tab Content 6Author Website:Countries AvailableAll regions |
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