Overview

Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? Sophie-Charlotee Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. For the first time, this how-to guide examines what is required for business success in the mobile era.

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9781520014760

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This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty.

Author Information

Sophie-Charlotee Moatti is a recognized thought leader on mobile technology, innovation, and leadership. As an executive at Facebook, Trulia, and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti currently runs Products That Count, an organization that helps businesses of all sizes become mobile. She has a Stanford MBA and an MS in electrical engineering. Raised in a sound booth, Natalie Hoyt is an actual young adult who specializes in YA narration. Natalie's first audiobook narration gigs came while she was working her way through college as a nanny. She would often show up for work costumed and in character, sporting an accent and a stack of books with which to entertain her young charges.

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