Overview

Contemporary society is dynamic and interconnected by networks that enhance relationships between people. Thanks to new information and communication technologies, these connections have become permanent. Devices are extensions of the human body, enhancing the senses and increasing its capabilities, making the human body an extension of the network. In this scenario, it is not enough for companies to simply seduce consumers through non-interactive and biased advertising. Transmedia storytelling and media convergence give consumers a new perspective on interacting with brands. Immersion and the shopping experience are the key points of this new reality.

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