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OverviewCompanies often avoid actively involving their customers in the development process. That reflects the fact that customer orientation is only looked at closely when information is needed, and that approach leads to high failure rates. Furthermore, ongoing customer integration is also not supported adequately since almost no consideration of customer wants and needs is made and technological opportunities are seldom used. However, more and more companies realise that integrating customers from the very beginning of the development process generates great customer-company value through co-creation. To obtain customer insights, mobile diary studies may be applied since user experiences in an everyday life setting can be examined with mobile diary tools. Also, mobile diary studies give insights into user behaviour over a longer period to clarify changes over time. This information represents valuable knowledge for the decision-making process of companies and the planning of future actions. The objective of this work is therefore to examine and evaluate the research process of a mobile diary study to gain greater understanding of a customer perception. Full Product DetailsAuthor: Gruber DanielaPublisher: AV Akademikerverlag Imprint: AV Akademikerverlag Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.222kg ISBN: 9783639807677ISBN 10: 3639807677 Pages: 144 Publication Date: 04 January 2016 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |