Overview

This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.

Full Product Details

Author:   Tom Bivins
Publisher:   Taylor & Francis Inc
Imprint:   Lawrence Erlbaum Associates Inc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.340kg
ISBN:  

9780805842579

ISBN 10:   0805842578
Pages:   236
Publication Date:   01 August 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Replaced By:   9780805863215
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Out of print, replaced by POD  
We will order this item for you from a manufatured on demand supplier.

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