Overview

Mission Design by Aaron Abramson is a timely guide for ministry leaders navigating the challenges of a volatile and rapidly changing world. With technological growth, societal shifts, and economic instability reshaping the landscape, traditional five-year plans feel out of touch. Yet, even amidst uncertainty, opportunities for meaningful kingdom impact abound. Drawing on principles from design thinking, user experience design, and service design, Aaron Abramson provides a step-by-step approach to help pastors, church planters, nonprofit leaders and mission entrepreneurs adapt and innovate ministries to reach the shifting world around us. This book provides the tools and insights you need to adapt, pivot, navigate, and kickstart change for your ministry. Whether you're clarifying your vision, understanding your community's needs, or testing new strategies, Mission Design equips you to lead your organization into a flourishing future. With relatable examples and case studies, Abramson doesn't just show you how to launch impactful ideas―he also teaches you how to pivot, evaluate, and grow through the learning process. No matter where your ministry is in its organizational life cycle, God can do new things in and through you for the good of those to whom you are called.

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Author Information

Aaron Abramson is the CEO of Jews for Jesus. He was raised in a Jewish home, studied in a religious Jewish seminary, and served in the Israel Defense Forces. Since having a life-changing encounter with Jesus, Aaron has been instrumental in helping Jews for Jesus revitalize recruitment, redesign mission processes, and develop the ministry's performance measurement system. He and his wife, Victoria, have three children and reside in London. As a full-time voice talent and Audie-nominated audiobook narrator, Lyle Blaker has narrated nearly 100 audiobook titles, as well as countless hours of e-learning narration for major companies such as Houghton Mifflin, Harvard Business School, and Refinery Pass, and is an often-used voice for WGBH Channel 2 in Boston, Massachusetts. He is known for his warm, friendly, and approachable narration style.

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