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OverviewSocial groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways. With chapters written by a range of expert contributors, areas of discussion include: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology. Full Product DetailsAuthor: Robin Martin (Aston University, UK) , Miles Hewstone (University of Oxford, UK)Publisher: Taylor & Francis Ltd Imprint: Psychology Press Ltd Dimensions: Width: 15.60cm , Height: 2.80cm , Length: 23.40cm Weight: 0.771kg ISBN: 9781841695945ISBN 10: 1841695947 Pages: 424 Publication Date: 04 December 2009 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsMinorities have influence as well as majorities, and the story of how they relate to each other is a complex and fascinating one, told with breadth and precision by the fine array of researchers contributing to this volume. If this eloquent book is widely read, as it deserves to be, it will contribute to a social psychology that is more balanced, sophisticated and just: We will see people not only as conformists but as creators and innovators. -- Bert H. Hodges, Gordon College, Massachusetts This is a wonderful book joining the recent chorus on the power and value of dissent. In contrast to the portrait of minorities as vulnerable or obstructive, this book collectively recognizes their persuasive power. With contributions from international scholars, the book effectively shows the range and complexity of methods used by minorities to exercise their influence, and provides both an historical account as well as a range of theories. It is a welcome addition to the field and should inspire both research and its application. Bravo. - Charlan Jeanne Nemeth, University of California, Berkeley To prosper, groups, organizations and societies all need social change, creativity, and innovation. Herein lies the primary function of minority influence, as aptly shown by Robin Martin and Miles Hewstone and their outstanding group of authors. With classic and contemporary perspectives being presented alongside, this scholarly volume is a must read for anyone interested in social influence in groups and societies at large. - Carsten K.W. De Dreu, Professor of Psychology, University of Amsterdam. President, European Association for Social Psychology """Minorities have influence as well as majorities, and the story of how they relate to each other is a complex and fascinating one, told with breadth and precision by the fine array of researchers contributing to this volume. If this eloquent book is widely read, as it deserves to be, it will contribute to a social psychology that is more balanced, sophisticated and just: We will see people not only as conformists but as creators and innovators."" -- Bert H. Hodges, Gordon College, Massachusetts ""This is a wonderful book joining the recent chorus on the power and value of dissent. In contrast to the portrait of minorities as vulnerable or obstructive, this book collectively recognizes their persuasive power. With contributions from international scholars, the book effectively shows the range and complexity of methods used by minorities to exercise their influence, and provides both an historical account as well as a range of theories. It is a welcome addition to the field and should inspire both research and its application. Bravo."" - Charlan Jeanne Nemeth, University of California, Berkeley ""To prosper, groups, organizations and societies all need social change, creativity, and innovation. Herein lies the primary function of minority influence, as aptly shown by Robin Martin and Miles Hewstone and their outstanding group of authors. With classic and contemporary perspectives being presented alongside, this scholarly volume is a must read for anyone interested in social influence in groups and societies at large."" - Carsten K.W. De Dreu, Professor of Psychology, University of Amsterdam. President, European Association for Social Psychology" Author InformationRobin Martin is Professor of Social and Organisational Psychology at Aston University. Miles Hewstone is Professor of Social Psychology and Fellow of New College, Oxford University. Tab Content 6Author Website:Countries AvailableAll regions |
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