Mindmapping China: Language, Discourse and Advertising in China

Author:   Jeanne Boden
Publisher:   VUB University Press
ISBN:  

9789054876908


Pages:   235
Publication Date:   30 January 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $94.91 Quantity:  
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Mindmapping China: Language, Discourse and Advertising in China


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Full Product Details

Author:   Jeanne Boden
Publisher:   VUB University Press
Imprint:   VUB University Press
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.60cm
Weight:   0.416kg
ISBN:  

9789054876908


ISBN 10:   9054876905
Pages:   235
Publication Date:   30 January 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Inactive
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

This is not simply a 'Doing Business in China 101' type of practical guide for businessmen, but a concise handbook well integrating business and culture. --Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.


Good cooperation starts with understanding each other. Here you have an invaluable, excellent, comprehensive guide. Instead of reading a hundred books, just read this one. --Xinrong Zhang, professor of chemistry, Tsinghua University Jeanne Boden's knowledge, work, and publications are an excellent guidance for managers . . . in this exciting part of the world. --Alexander Deblond, finance manager, Asia-Pacific Agfa Healthcare Aspac, Shanghai This is not simply a 'Doing Business in China 101' type of practical guide for businessmen, but a concise handbook well integrating business and culture. --Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.


Author Information

Jeanne Boden is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of The Wall Behind China's Open Door.

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