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OverviewFull Product DetailsAuthor: Alan WeissPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.365kg ISBN: 9780071826341ISBN 10: 0071826343 Pages: 272 Publication Date: 16 April 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPROLOGUE xi INTRODUCTION xiii PART I THE FIRST 30 DAYS 1 Departing and Starting 3 Maintaining Bridges 3 Consolidating Contacts 7 Building the Bank 10 Finding a Home 13 Gathering Support 17 2 Setting Up Shop 21 Legal Beagles 21 Equipment and Supplies 24 Local Finances and Design 28 Scheduling Your Time 31 Accepting (and Ignoring) Advice 35 3 Welcome to the Marketing Business 39 Creating Brands 39 Finding Your Value Proposition 43 Moving from Avocation to Occupation 46 Identifying Your Sweet Spot 49 Blowing Your Own Horn 52 Million Dollar Consulting (R) Market Gravity 56 Summary of The First 30 Days 59 Part I Review 61 PART II THE SECOND 30 DAYS 4 Close Encounters of the Client Kind 73 Finding that Elusive and Important Number One 73 Marketing for Free 76 Creating Pipelines 80 Creating and Qualifying Leads 82 The Million Dollar Consulting (R) Qualifying SystemTemplate 83 Getting Paid 86 5 Creating Your Digital Empire 91 The Internet Upsides and Downsides 91 How to Create and Exploit a Great Blog 94 The Truth about Social Media 97 The Real Estate of Your Website 100 When High Touch Trumps High Tech 104 6 Pursuing the Ideal Prospect 109 The Market Value Bell Curve 109 Streams You Enter and Streams You Create 112 Delivering While Marketing, Marketing WhileDelivering 115 Why Any Partnership Will Work Against You 119 Wholesale and Retail 122 Part II Review 125 PART III THE THIRD 30 DAYS 7 Diversifying Your Approaches 143 The Million Dollar Consulting (R) Accelerant Curve 143 Taking the Role of Expert, Not Consultant 146 Building Your Name as a Brand (Yes, Already) 149 Broadcasting the Array of Your Services 152 Going Viral 156 8 Creating Passive Income 159 Web-Based Products and Services 159 Subscription Services 162 Hard-Copy Value in a Digital World 166 Remote Coaching 169 9 Close to Home: Life Balance 173 Drawing People to You 173 Maximizing Vacations 176 Utilizing Your Support Structure 180 Investing Wisely 183 Procuring Ongoing Help 186 Part III Review 191 EPILOGUE: BEYOND THE FIRST 90 DAYS 10 The Vital Need to Build and Nurture Self-Esteem 205 Self-Talk 205 Support Groups Outside the Home 208 Building Efficacy 212 The Success Loop 215 Avoiding the Roller Coaster but Keeping the Thrill 218 APPENDIX 223 ACKNOWLEDGMENTS 237 INDEX 239ReviewsAuthor InformationMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Tab Content 6Author Website:Countries AvailableAll regions |
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