Overview

For Principles of Microeconomics courses at two- and four-year colleges and universities Reveal the relevance of economics through real-world business examples One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work. This program provides a better teaching and learning experience—for you and your students. It will help you to: • Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. • Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding. • Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students. Please note that the product you are purchasing does not include MyEconLab.   MyEconLab   Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning?  You need both an access card and a course ID to access MyEconLab.   These are the steps you need to take: 1.  Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.  Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292059785) 4.  If your lecturer is using the MyLab and you would like to purchase the product...   Go to www.myeconlab.com to buy access to this interactive study programme.   For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Full Product Details

Author:   Glenn Hubbard ,  Anthony O'Brien ,  Anthony O'Brien ,  Patrick O'Brien
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   5th edition
Dimensions:   Width: 21.80cm , Height: 2.20cm , Length: 27.60cm
Weight:   1.188kg
ISBN:  

9781292059457

ISBN 10:   1292059451
Pages:   672
Publication Date:   01 September 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

I. Introduction1. Economics: Foundations and Models2. Trade-offs, Comparative Advantage, and the Market System3. Where Prices Come From: The Interaction of Demand and Supply4. Economic Efficiency, Government Price Setting, and TaxesII. Markets in Action5. Externalities, Environmental Policy, and Public Goods6. Elasticity: The Responsiveness of Demand and Supply7. The Economics of Health CareIII. Firms in the Domestic and International Economies8. Firms, the Stock Market, and Corporate Governance9. Comparative Advantage and the Gains from International TradeIV. Microeconomic Foundations: Consumers and Firms10. Consumer Choice and Behavioral Economics11. Technology, Production, and CostsV. Market Structure and Firm Strategy12. Firms in Perfectly Competitive Markets13. Monopolistic Competition: The Competitive Model in a More Realistic Setting14. Oligopoly: Firms in Less Competitive Markets15. Monopoly and Antitrust Policy16. Pricing StrategyVI. Labor Markets, Public Choice, and the Distribution of Income17. The Markets for Labor and Other Factors of Production18. Public Choice, Taxes, and the Distribution of Income

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions