Microeconomics for Managers: Principles and Applications

Author:   Richard B. McKenzie (University of California, Irvine) ,  D. Eric Schansberg (Indiana University Southeast) ,  Dwight R. Lee (University of Georgia)
Publisher:   Cambridge University Press
Edition:   4th Revised edition
ISBN:  

9781009354783


Pages:   566
Publication Date:   28 March 2024
Format:   Hardback
Availability:   In stock   Availability explained
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Microeconomics for Managers: Principles and Applications


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Author:   Richard B. McKenzie (University of California, Irvine) ,  D. Eric Schansberg (Indiana University Southeast) ,  Dwight R. Lee (University of Georgia)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Edition:   4th Revised edition
Dimensions:   Width: 18.30cm , Height: 3.30cm , Length: 26.00cm
Weight:   1.300kg
ISBN:  

9781009354783


ISBN 10:   1009354787
Pages:   566
Publication Date:   28 March 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

'This tome fills a niche and is written by leaders and experts in the field. It prepares students to become competent, efficient partners in the decision-making of organizations. The book is rich in public policy and managerial applications. The knowledge it imparts will benefit those who seek greater insight into budgeting, pricing strategies, and the gaining of competitive advantage.' Walter G. Park, American University 'Microeconomics for Managers remains the best textbook for teaching economics to MBA students. The authors' method of treating economic subjects as people rather than lines on a spreadsheet will inoculate MBA students against economic mistakes. The updates of this 4th edition show how the economic way of thinking remains vital in the post-pandemic business world.' Jonathan Murphy, Western Carolina University


Author Information

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine. D. Eric Schansberg is Professor of Economics at Indiana University Southeast. Dwight R. Lee is a professor emeritus at the University of Georgia and the former J. O'Neil Endowed Chair of Global Markets and Freedom and Scholar in Residence at Southern Methodist University.

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