Overview

"This text which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem solving, making it relevant to students of business and commerce. As well as ""neoclassical"" microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics. Each chapter contains worked essays and case study questions within the chapters, as well as ""post-mortem"" reports on examination questions that have been set to classes using this material."

Full Product Details

9781852788629

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Reviews

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' -- Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting 'The book's most remarkable property is the combination of traditional neoclassical micoreconomics with alternative approaches such as the behavioural theory and elements of post Keynesian theory. Therefore the book is especially useful for students who want to go beyond mainstream economics and who want to make acquaintance with minority views.' -- -Thorsten Posselt, Kyklos 'If you are looking for a book with which to teach microeconomics as truth embodied in two dimensional graphs, this book is not for you. If you are looking for a book that will help you teach microeconomics as a reasoning process - an an engine of analysis with which to consider real world problems - you will want to look at this book. It is a superb addition to the literature.' -- David C. Colander, Middlebury College, US 'How refreshing to encounter a textbook that interweaves, in balanced fashion, the sharp tools of neoclassical price theory with an empirically based account of the real world of economic decision making. Professor Earl shows how neoclassical and behavioural theory, used in careful combination, yield much more than the sum of their separate parts. Although the book is stated to be for business and marketing , it provides a distinctly superior alternative to the narrow neoclassical treatments of general microeconomics that now dominate instruction in that subject.' -- Herbert A. Simon, Carnegie Mellon University, US 'This is an extremely interesting book which incorporates behavioural material with the standard theory. Peter Earl has written a textbook that stands alone. It is unique. It is an important book for education in economics and business and contributes to a greater understanding of basic economic theory.' -- Richard M. Cyert, Carnegie Mellon University, US 'A first-class and unique textbook which presents a wide range of material whilst encouraging students to question, to develop analytical and written skill and to use economics as a tool for problem solving.' -- Aslib Book Guide '. . . Earl is definitely one for the lecturer's collection . . . It undoubtely deserves a wide audience as it combines precision with innovation.' -- R. Woodfield, British Review of Economic Issues 'This is one of the most challenging, exciting and interesting microeconomics textbooks I have come across for a long time. I will adopt it for my Honours Applied Microeconomics course as essential reading.' -- A. Antoniou, The Philips College, Cyprus

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' -- Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting 'The book's most remarkable property is the combination of traditional neoclassical micoreconomics with alternative approaches such as the behavioural theory and elements of post Keynesian theory. Therefore the book is especially useful for students who want to go beyond mainstream economics and who want to make acquaintance with minority views.' -- -Thorsten Posselt, Kyklos 'If you are looking for a book with which to teach microeconomics as truth embodied in two dimensional graphs, this book is not for you. If you are looking for a book that will help you teach microeconomics as a reasoning process - an an engine of analysis with which to consider real world problems - you will want to look at this book. It is a superb addition to the literature.' -- David C. Colander, Middlebury College, US 'How refreshing to encounter a textbook that interweaves, in balanced fashion, the sharp tools of neoclassical price theory with an empirically based account of the real world of economic decision making. Professor Earl shows how neoclassical and behavioural theory, used in careful combination, yield much more than the sum of their separate parts. Although the book is stated to be for business and marketing , it provides a distinctly superior alternative to the narrow neoclassical treatments of general microeconomics that now dominate instruction in that subject.' -- Herbert A. Simon, Carnegie Mellon University, US 'This is an extremely interesting book which incorporates behavioural material with the standard theory. Peter Earl has written a textbook that stands alone. It is unique. It is an important book for education in economics and business and contributes to a greater understanding of basic economic theory.' -- Richard M. Cyert, Carnegie Mellon University, US 'A first-class and unique textbook which presents a wide range of material whilst encouraging students to question, to develop analytical and written skill and to use economics as a tool for problem solving.' -- Aslib Book Guide '... Earl is definitely one for the lecturer's collection ... It undoubtely deserves a wide audience as it combines precision with innovation.' -- R. Woodfield, British Review of Economic Issues 'This is one of the most challenging, exciting and interesting microeconomics textbooks I have come across for a long time. I will adopt it for my Honours Applied Microeconomics course as essential reading.' -- A. Antoniou, The Philips College, Cyprus

`Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' -- Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting `The book's most remarkable property is the combination of traditional neoclassical micoreconomics with alternative approaches such as the behavioural theory and elements of post Keynesian theory. Therefore the book is especially useful for students who want to go beyond mainstream economics and who want to make acquaintance with minority views.' -- -Thorsten Posselt, Kyklos `If you are looking for a book with which to teach microeconomics as truth embodied in two dimensional graphs, this book is not for you. If you are looking for a book that will help you teach microeconomics as a reasoning process - an an engine of analysis with which to consider real world problems - you will want to look at this book. It is a superb addition to the literature.' -- David C. Colander, Middlebury College, US `How refreshing to encounter a textbook that interweaves, in balanced fashion, the sharp tools of neoclassical price theory with an empirically based account of the real world of economic decision making. Professor Earl shows how neoclassical and behavioural theory, used in careful combination, yield much more than the sum of their separate parts. Although the book is stated to be for business and marketing , it provides a distinctly superior alternative to the narrow neoclassical treatments of general microeconomics that now dominate instruction in that subject.' -- Herbert A. Simon, Carnegie Mellon University, US `This is an extremely interesting book which incorporates behavioural material with the standard theory. Peter Earl has written a textbook that stands alone. It is unique. It is an important book for education in economics and business and contributes to a greater understanding of basic economic theory.' -- Richard M. Cyert, Carnegie Mellon University, US `A first-class and unique textbook which presents a wide range of material whilst encouraging students to question, to develop analytical and written skill and to use economics as a tool for problem solving.' -- Aslib Book Guide `. . . Earl is definitely one for the lecturer's collection . . . It undoubtely deserves a wide audience as it combines precision with innovation.' -- R. Woodfield, British Review of Economic Issues `This is one of the most challenging, exciting and interesting microeconomics textbooks I have come across for a long time. I will adopt it for my Honours Applied Microeconomics course as essential reading.' -- A. Antoniou, The Philips College, Cyprus

Author Information

Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

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