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OverviewMicroeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn, and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think like economists themselves, and to develop a lasting interest in the discipline. Key Features • Fully updated chapters, including new and expanded material on international labour markets, the gig economy, behavioural game theory and nudge theory. • Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions and problems. • Economic Naturalist examples that show how economic principles can be used to explain experiences and observations of everyday life. New examples include: “Why do firms benefit from the gig economy?”, “Why is self-checkout becoming the norm in shops?”, and “Why do online retailers have flagship stores?”. Connect® Resources Available with McGraw-Hill Education’s Connect®, the well-established online learning platform, which helps faculty and institutions improve student outcomes and course delivery efficiency. In addition to math's tutorials and SmartBook, the award winning adaptive reading experience, the new Connect® features for this edition include: • Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyse complex scenarios and solve problems. • Economic Naturalist graphing questions which have been newly developed to complement this key pedagogical feature from the textbook. • Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students. NEW TO CONNECT FOR 2023 In response to customer needs, 58 brand new Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding. To learn more, visit mheducation.co.uk/connect Full Product DetailsAuthor: Edward Cartwright , Robert FrankPublisher: McGraw-Hill Imprint: McGraw-Hill Education (UK) Ltd Edition: 3rd edition Dimensions: Width: 19.50cm , Height: 2.60cm , Length: 26.00cm Weight: 1.240kg ISBN: 9781526847843ISBN 10: 1526847841 Publication Date: 27 February 2020 Audience: College/higher education , Undergraduate Replaced By: 1526850273 Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPART 1: Introduction 1 Thinking Like an Economist 2 Supply and Demand 3 Game Theory PART 2: The Theory of Consumer Behaviour 4 Rational Consumer Choice 5 Individual and Market Demand 6 Applications of Rational Choice and Demand Theories 7 Choice under Uncertainty and the Economics of Information 8 Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour 9 Cognitive Limitations and Consumer Behaviour PART 3 : The Theory of the Firm and Market Structure 10 Production 11 Costs 12 Perfect Competition 13 Monopoly 14 Imperfect Competition PART 4 : Factor Markets 15 Labour 16 Capital PART 5 : Externalities, Public Goods and Welfare 17 General Equilibrium and Market Efficiency 18 Externalities, Property Rights and the Coase Theorem 19 Government IndexReviewsAuthor InformationEdward Cartwright is a Senior Lecturer for Economics at University of Kent. Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare. Tab Content 6Author Website:Countries AvailableAll regions |
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