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OverviewRobert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see the mundane details of ordinary existence in a sharp new light. Connect Economics, McGraw Hill's online assignment and assessment tool, aligned to Frank provides assignable, auto-gradable versions of end-of-chapter problems in static and algorithmic format, as well as test bank content and graphing problems.Students receive detailed step-by-step feedback on assignments and assignable content is fully integrated with the eBook. Students are also able to search,highlight, and take notes within the ReadAnywhere eBook and complete SmartBook 2.0 assignments offline. Frank also features a unique Economic Naturalist video series that brings examples to life showing interesting applications of economic concepts. Connect provides instructors with powerful reporting tools allowing them to plan,track, and analyze student performance across learning outcomes. Full Product DetailsAuthor: Robert FrankPublisher: McGraw-Hill Education Imprint: McGraw-Hill Education Edition: 10th edition ISBN: 9781259394034ISBN 10: 1259394034 Pages: 624 Publication Date: 18 December 2020 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart 1: Introduction1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer ChoiceAppendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner’s Curse7. Departures from Standard Rational Choice Models (with and without Regret)Part 3: The Theory of the Firm and Market Structure 8. Production Appendix: Mathematical Extensions of Production Theory9. Costs Appendix: Mathematical Extensions of the Theory of Costs 10. Perfect Competition 11. Monopoly 12. A Game-Theoretic Approach to Strategic Behavior13. Oligopoly and Monopolistic CompetitionPart 4: Factor Markets14. Labor Appendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource AllocationPart 5: General Equilibrium and Welfare16. Externalities, Property Rights, and the Coase Theorem 17. General Equilibrium and Market Efficiency18. GovernmentWeb Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic BehaviorReviewsAuthor InformationRobert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour. Tab Content 6Author Website:Countries AvailableAll regions |
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