Overview

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”

Full Product Details

Author:   Robert Frank
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   8th edition
Dimensions:   Width: 22.40cm , Height: 3.10cm , Length: 28.50cm
Weight:   1.501kg
ISBN:  

9780073375946

ISBN 10:   0073375942
Pages:   640
Publication Date:   16 November 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   0078021693
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Part 1 Introduction 1 Thinking Like an Economist 2 Supply and Demand Part 2 The Theory of Consumer Behavior 3 Rational Consumer Choice 4 Individual and Market Demand 5 Applications of Rational Choice and Demand Theories 6 The Economics of Information and Choice under Uncertainty 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8 Cognitive Limitations and Consumer Behavior Part 3 The Theory of the Firm and Market Structure 9 Production 10 Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach Part 4 Factor Markets 14 Labor 15 Capital Part 5 Externalities, Public Good, and Welfare 16 Externalities, Property Rights, and the Coase Theorem 17 Government Index 18W General Equilibrium and Market Efficiency (online)

Reviews

Author Information

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions