Overview

"Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to ""think like an economist."""

Full Product Details

Author:   Robert Frank
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   7th edition
Dimensions:   Width: 22.40cm , Height: 3.10cm , Length: 27.70cm
Weight:   1.526kg
ISBN:  

9780073375731

ISBN 10:   007337573
Pages:   640
Publication Date:   16 December 2007
Audience:   General/trade ,  General
Replaced By:   0073375942
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Microeconomics and Behavior, 7eRobert FrankPart 1: Introduction1. Thinking Like an Economist2. Supply and DemandAppendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner’s Curse7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior8. Cognitive Limitations and Consumer BehaviorPart 3: The Theory of the Firm and Market Structure9. Production Appendix: Mathematical Extensions of Production Theory10. CostsAppendix: Mathematical Extensions of the Theory of Costs11. Perfect Competition12. Monopoly13. Imperfect Competition: A Game-Theoretic ApproachPart 4: Factor Markets14. LaborAppendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: Welfare Economics16. Externalities, Property Rights, and the Coase Theorem17. Government18W. General Equilibrium and Market Efficiency (online only)

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Author Information

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

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