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Overview"Volume 19 of ""Advances in International Marketing"" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles." Full Product DetailsAuthor: Tamer CavusgilPublisher: Emerald Publishing Limited Imprint: Emerald Group Publishing Limited Volume: 19 Dimensions: Width: 15.20cm , Height: 1.60cm , Length: 22.90cm Weight: 0.531kg ISBN: 9781848554405ISBN 10: 1848554400 Pages: 244 Publication Date: 27 January 2009 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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