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Overview"Mirovoy rynok MICE - perspektivnoe, dinamichno razvivayushcheesya napravlenie v segmente turisticheskikh delovykh uslug. V svyazi s etim osobuyu znachimost' priobretayut voprosy izucheniya stanovleniya i razvitiya rynka MICE-industrii, evolyutsiya proiskhozhdeniya, lidery mirovogo rynka, osnovnye aktory i sub""ekty vliyaniya. Voprosy biznes-kommunikatsiy, neobkhodimost' nepreryvnogo vzaimodeystviya uchastnikov biznesa, partnerov, uvelichenie roli biznes-kontaktov kak na natsional'nom, tak i na mirovom urovne, sformirovali novyy vektor v industrii turizma. V monografii izlozheny rezul'taty sobstvennykh issledovaniy avtora po razvitiyu MICE-industrii kak perspektivnogo napravleniya internatsionalizatsii delovoy aktivnosti biznes-struktur. Obobshcheny i sformulirovany teoreticheskie, metodicheskie polozheniya i prakticheskie rekomendatsii po razvitiyu segmenta delovogo turizma rossiyskikh regionov s uchetom obshchemirovykh tendentsiy razvitiya mezhdunarodnogo turizma, a takzhe po obosnovaniyu strategicheskikh napravleniy i effektivnykh institutsional'nykh form funktsionirovaniya MICE-industrii v regione." Full Product DetailsAuthor: Morozova Natal'yaPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.181kg ISBN: 9783659575426ISBN 10: 3659575429 Pages: 116 Publication Date: 21 July 2014 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: Russian Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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