Overview

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

Full Product Details

9781108456104

Table of Contents

Reviews

'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.' Ravi Ramamurti, Director, Center for Emerging Markets, Northeastern University, Massachusetts

Author Information

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal. Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available