Overview

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the “validity of measurements̶ section, and updated structural equations models.

Full Product Details

Author:   Paul Cozby ,  Scott Bates
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   11th edition
Dimensions:   Width: 18.50cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.616kg
ISBN:  

9780078035159

ISBN 10:   0078035155
Pages:   432
Publication Date:   16 December 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780077861896
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

1. Scientific Understanding of Behavior Uses of Research Methods The Scientific Approach Goals of Science Basic and Applied Research Study Terms Review Questions Activity Questions Answers 2. Where to Start Hypotheses and Predictions? Who We Study: A Note on Terminology Source of Ideas Library Research anatomy of a Research Article Study Terms Review Questions Activity Questions 3. Ethical Research milgram's Obedience Experiment The Belmont Report>/h4> Assessment of Risks and Benefits Informed Consent The Importance of Debriefing Alternatives to Deception Justice and the Selection of Participants Researcher Commitments Federal Regulations and the Institutional Review Board APA Ethics Code Research with Human Participants Ethics and Animal Research Risks and Benefits Revisited Misrepresentation: Fraud and Plagiarism Ethical Issues: Illustrative Article Study Terms Review Questions Activity Questions Answers 4. Studying Behavior Validity: An Introduction Variables Operational Definitions of Variables Relationships Between Variables Nonexperimental Versus Experimental Methods Independent and Dependent Variables Internal Validity: Inferring Causality External Validity Choosing a Method Evaluating Research: Summary of the Three Validities Studying Behavior: Illustrative Article Study Terms Review Questions Activity Questions Answers 5. Measurement Concepts Reliability of Measures Construct Validity of Measures Research on Personality and Individual Differences Reactivity of Measures Variables and Measurement Scales Measurement Concepts: Illustrative Article Study Terms Review Questions Activity Questions 6. Observational Methods Quantitative and Qualitative Approaches Naturalistic Observation Systematic Observation Case Studies Archival Research Observational Methods: Illustrative Article Study Terms Review Questions Activity Questions Answers 7. Asking People About Themselves: Survey Research Why Conduct Surveys? Constructing Questions to Ask Responses to Questions Finalizing the Questionnaire Administering Surveys Survey Designs to Study Changes Over Time Sampling From a Population Sampling Techniques Evaluating Samples Reasons for Using Convenience Samples Survey Research: Illustrative Article Study Terms Review Questions Activity Questions Answers 8. Experimental Design Confounding and Internal Validity Basic Experiments Assigning Participants to Experimental Conditions Independent Groups Design Repeated Measures Design Matched Pairs Design Experimental Design: Illustrative Article Study Terms Review Questions Activity Questions 9. Conducting Experiments Selecting Research Participants Manipulating the Independent Variable Measuring the Dependent Variable Additional Controls Additional Considerations Analyzing and Interpreting Results Communicating Research to Others Conducting Experiments: Illustrative Article Study Terms Review Questions Activity Questions Answers 10. Complex Experimental Designs Increasing the Number of Levels of an Independent Variable Increasing the Number of Independent Variables: Factorial Designs Illustrative Article: Complex Experimental Designs Study Terms Review Questions Activity Questions Answers 11. Quasi-Experimental and Single-Participant Designs Single Case Experimental Designs Program Evaluation Quasi-Experimental Designs Developmental Research Designs Illustrative Article Study Terms Review Questions Activity Questions 12. Understanding Research Results: Description and Correlation Scales of Measurement: A Review Analyzing the Results of Research Investigations Frequency Distributions Descriptive Statistics Graphing Relationships Correlation Coefficients: Describing the Strength of Relationships Effect Size Regression Equations Multiple Correlation / Regression Partial Correlation and the Third-Variable Problem Structural Equation Modeling Study Terms Review Questions Activity Questions Answers 13. Understanding Research Results: Statistical Inference Samples and Populations Inferential Statistics Null and Research Hypotheses Probability and Sampling Distributions Example: The T and F Tests Type I and Type Ii Errors Choosing a Significance Level Interpreting Nonsignificant Results Choosing a Sample Size: Power Analysis The Importance of Replications Significance of a Pearson R Correlation Coefficient Computer Analysis of Data Selecting the Appropriate Statistical Test Study Terms Review Questions Activity Questions 14. Generalizing Results Generalizing to Other Populations of Research Participants Cultural Considerations Generalizing to Other Experimenters Pretests and Generalization Generalizing from Laboratory Settings The Importance of Replications Evaluating Generalizations Via Literature Reviews and Meta-Analyses Using Research to Improve Lives Generalizing Results: Illustrative Article Study Terms Review Questions Activity Questions Appendix A: Writing Research Reports Introduction Writing Style Organization of the Report The Use of Headings Citing and Referencing Sources Abbreviations Some Grammatical Considerations Reporting Numbers and Statistics Conclusion Paper and Poster Presentations Sample Paper Appendix B: Statistical Tests Descriptive Statistics Statistical Significance and Effect Size Appendix C: Statistical Tables Table C.1 Critical Values of Chi-Square Table C.2 Critical Values of T Table C.3 Critical Values of F Table C.4 Critical Values of R (Pearson Product–Moment Correlation Coefficient) Glossary References Credits Index

Reviews

Author Information

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology. Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions