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OverviewMetaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike. Full Product DetailsAuthor: Fiona MacArthur (University of Extremadura) , José Luis Oncins-Martínez (University of Extremadura) , Manuel Sánchez-García (University of Extremadura) , Ana M. Piquer-Píriz (University of Extremadura)Publisher: John Benjamins Publishing Co Imprint: John Benjamins Publishing Co Volume: 38 Weight: 0.850kg ISBN: 9789027223920ISBN 10: 9027223920 Pages: 379 Publication Date: 17 October 2012 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |