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OverviewWhile the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. Full Product DetailsAuthor: Honesto Herrera-Soler , Michael WhitePublisher: Walter de Gruyter Imprint: Walter de Gruyter ISBN: 9781283628259ISBN 10: 1283628252 Pages: 338 Publication Date: 01 January 2012 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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