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OverviewAnalyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts. Full Product DetailsAuthor: Ken Baake , Stephen A. BernhardtPublisher: State University of New York Press Imprint: State University of New York Press Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.490kg ISBN: 9780791457436ISBN 10: 0791457435 Pages: 255 Publication Date: 17 July 2003 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of Contents"FOREWORD ACKNOWLEDGMENTS 1. INTRODUCTION: THE PROBLEM WITH ""RULES"" AND WHY WORDS WILL NOT SIT STILL Harmonics: Using Music Theory to Explain How Metaphor Works in Science Structure of the Book What Is the Santa Fe Institute? 2. A TECHNICAL WRITER AT THE THINK TANK Establishing Ethos With an ""Initial Impressions"" Report A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience 3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE Rhetoric at the SFI: A Qualified Acceptance The Meaning of Metaphor Metaphors in Motion: How They Work Metaphor and Science Fear of Persuasion and Metaphoric Harmonics Rhetorical Alternatives to Metaphor in Science 4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE The Metaphors of Information as the New Materiality Representing Reality Platonic Arguments for the Supremacy of Mathematics Metaphor for Understanding a Non-Algorithmic World Making Sloppy Ideas Rigorous No Rational Method of Having Good Ideas SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1 Metaphor Harmonics: Who Intends the Bee to Be Yellow? Metaphor Harmonics: Emergence, the Brain, and Neural Networks Equilibrium and the Prisoner's Dilemma 5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE Style and Eloquence in SFI Writing A Matter of Invention: Writing for Scientists and the General Public Incommensurability: Trying to Cross Disciplines 6. ""COMPLEXITY"": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE The Word ""Complex"" in the Oxford English Dictionary ""Complexity"" Arrives in Santa Fe The New ""Complexity"" Returns to Old Haunts Is ""Complexity"" a Metaphor? 7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE Speak Carefully and Carry a Paradigm Shift WORKS CITED INDEX"ReviewsWhenever scientists are involved in interdisciplinary projects to simulate phenomena of complex physico-chemical, biotic, or socio-economic systems, they are bound to face communication problems while applying basic disciplinary terms and using metaphors for their conceptual models. As a biologist, I found this analysis of language issues among scientists to be rigorous and thought-provoking. ... Author InformationKen Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University. Tab Content 6Author Website:Countries AvailableAll regions |