Overview

Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.

Full Product Details

Author:   Ken Baake ,  Stephen A. Bernhardt
Publisher:   State University of New York Press
Imprint:   State University of New York Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.354kg
ISBN:  

9780791457443

ISBN 10:   0791457443
Pages:   255
Publication Date:   17 July 2003
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

"FOREWORD ACKNOWLEDGMENTS 1. INTRODUCTION: THE PROBLEM WITH ""RULES"" AND WHY WORDS WILL NOT SIT STILL Harmonics: Using Music Theory to Explain How Metaphor Works in Science Structure of the Book What Is the Santa Fe Institute? 2. A TECHNICAL WRITER AT THE THINK TANK Establishing Ethos With an ""Initial Impressions"" Report A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience 3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE Rhetoric at the SFI: A Qualified Acceptance The Meaning of Metaphor Metaphors in Motion: How They Work Metaphor and Science Fear of Persuasion and Metaphoric Harmonics Rhetorical Alternatives to Metaphor in Science 4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE The Metaphors of Information as the New Materiality Representing Reality Platonic Arguments for the Supremacy of Mathematics Metaphor for Understanding a Non-Algorithmic World Making Sloppy Ideas Rigorous No Rational Method of Having Good Ideas SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1 Metaphor Harmonics: Who Intends the Bee to Be Yellow? Metaphor Harmonics: Emergence, the Brain, and Neural Networks Equilibrium and the Prisoner's Dilemma 5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE Style and Eloquence in SFI Writing A Matter of Invention: Writing for Scientists and the General Public Incommensurability: Trying to Cross Disciplines 6. ""COMPLEXITY"": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE The Word ""Complex"" in the Oxford English Dictionary ""Complexity"" Arrives in Santa Fe The New ""Complexity"" Returns to Old Haunts Is ""Complexity"" a Metaphor? 7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE Speak Carefully and Carry a Paradigm Shift WORKS CITED INDEX"

Reviews

Whenever scientists are involved in interdisciplinary projects to simulate phenomena of complex physico-chemical, biotic, or socio-economic systems, they are bound to face communication problems while applying basic disciplinary terms and using metaphors for their conceptual models. As a biologist, I found this analysis of language issues among scientists to be rigorous and thought-provoking. ...

Author Information

Ken Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University.

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