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OverviewThis text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from and applications to popular culture. It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth, storytelling, television, advertising, clothing, and architecture. Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about. Full Product DetailsAuthor: Marcel DanesiPublisher: Canadian Scholars Imprint: Canadian Scholars Edition: 3rd Revised edition Dimensions: Width: 15.40cm , Height: 2.30cm , Length: 22.30cm Weight: 0.548kg ISBN: 9781551302508ISBN 10: 1551302500 Pages: 393 Publication Date: 30 March 2004 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Part I: Signs Chapter 1: What Is Semiotics? Chapter 2: Basic Sign Theory Chapter 3: Body Signs Chapter 4: Visual Signs Chapter 5: Language Chapter 6: Metaphor Part II: Messages and Meanings Chapter 7: Myth and Narrative Chapter 8: Art Chapter 9: Clothes Chapter 10: Food Chapter 11: Objects Chapter 12: Space and Buildings Chapter 13: Television Chapter 14: Advertising Chapter 15: Communication Appendices Glossary of Technical Terms Cited Works and General Bibliography IndexReviewsAuthor InformationDr Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is also Director of the Program in Semiotics and Communication Theory. He has published on language and sign theory, and has founded a research center (Center for Communication and Information Sciences) for the study and documentation of the role of language in modern-day technological culture. Tab Content 6Author Website:Countries AvailableAll regions |
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