Overview

This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. This international collection will appeal to public health professionals, students of the history of medicince and of heath policy

Full Product Details

Author:   Virginia Berridge ,  Kelly Loughlin
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.10cm , Length: 23.40cm
Weight:   0.590kg
ISBN:  

9780415650052

ISBN 10:   0415650054
Pages:   320
Publication Date:   01 October 2012
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media Part 1 Interwar Influence on Post War Public Health 1. Atlantic Crossings in the Measurement of Health2. Between War Propaganda and Advertising Part 2 The Importance of the Media in Post War Public Health 3. The Media and the Management of a Food Crisis4. Uneasy Prevention Part 3 Industrial Models, Public Health and Health Services 5. Managerialism Avant La Lettre?6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State Part 4 Changing Models and Different National Styles 9. Cleansing the Air and Promoting Health10. Americans and Pavlovians11. Science, Markets and Public Health

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Author Information

Virginia Berridge is Professor of History and head of the Centre for History in Public Health at the London School of Hygiene and Tropical Medicine, University of London. She has published books and articles on health and society in the twentieth century. Kelly Loughlin is a lecturer in History at the London School of Hygiene and Tropical Medicine and the main focus of her research is the history of health and medical communications in the UK.

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