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OverviewDesigned for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations. Full Product DetailsAuthor: W. Richard Whitaker (Buffalo State College, USA) , Ronald D. Smith (Buffalo State College, USA) , Ronald D. SmithPublisher: Taylor & Francis Inc Imprint: Routledge Edition: 3rd New edition Dimensions: Width: 18.70cm , Height: 2.30cm , Length: 23.50cm Weight: 0.748kg ISBN: 9780805862959ISBN 10: 0805862951 Pages: 440 Publication Date: 19 December 2008 Audience: Professional and scholarly , Professional & Vocational , Professional & Vocational Replaced By: 9780415888035 Format: Paperback Publisher's Status: Out of Stock Indefinitely Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationW. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College. Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College. Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College. Tab Content 6Author Website:Countries AvailableAll regions |
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