|
|
|||
|
||||
OverviewDesigned for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles. This title outlines the nature of good writing. It synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the 'hows' of media writing, as well as the 'whys' through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication - journalism, broadcasting, telecommunication, and public relations. Full Product DetailsAuthor: W Richard Whitaker (Buffalo State College, USA) , Janet E Ramsey (Buffalo State College, USA) , Ronald D Smith (Buffalo State College, USA)Publisher: Taylor & Francis Group Imprint: Taylor & Francis Group ISBN: 9781281931849ISBN 10: 1281931845 Publication Date: 22 December 2008 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |