Overview

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

Full Product Details

Author:   Shirley Biagi (Emeritus Professor, California State University, Sacramento)
Publisher:   Cengage Learning, Inc
Imprint:   Wadsworth Publishing Co Inc
Edition:   13th edition
Weight:   0.907kg
ISBN:  

9798214135519

Pages:   404
Publication Date:   10 June 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

SECTION ONE: MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Mobilizing Delivery. 4. Magazines: Chasing the Audience. 5. Music: Streaming Sounds. 6. Radio: Riding New Waves. 7. Movies: Digitizing Dreams. 8. Television: Switching Channels. 9. Digital Media: Widening the Web. SECTION TWO: SELLING THE MESSAGE. 10. Advertising: Catching Consumers. 11. Public Relations: Promoting Ideas. SECTION THREE: SHAPING THE MESSAGE. 12. News and Information: Staying Connected. 13. Social and Political Issues: Shaping the Arguments. 14. Law and Regulation: Reforming the Rules. 15. Ethics: Taking Responsibility. 16. Global Media: Communicating Change. Glossary. Selected References.

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Author Information

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

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